The single biggest time-sink in residential exterior cleaning estimating is measurement. Every traditional quote requires either a site visit (45-90 minutes of operator time including drive) or a phone conversation where the homeowner reads numbers off their property tax bill and the operator does mental sqft math. Clean Launch eliminates both for the quote stage by auto-measuring every property at render time.
The four measurements and how they're calculated
| Measurement | Data source | Method | Typical accuracy |
|---|---|---|---|
| Wall sq ft (siding for soft wash) | Google Solar API + Street View | Roof footprint × story height (1-story = 9 ft, 2-story = 18 ft, calibrated against Street View) | ±10% |
| Driveway sq ft (power wash) | Gemini vision on Street View | AI segmentation of visible driveway area, scaled by perspective | ±15% |
| Window count | Gemini vision + multiplier | Front-facing detection × 2.0 multiplier for rear/side coverage | ±15% |
| Roof sq ft (soft wash) | Google Solar API | Engineered roof-plane area summed across all roof faces | ±5% |
How the measurements drive the bundle quote
Clean Launch's default pricing model:
- House soft wash: wall sq ft × $0.35/sqft, $250 minimum.
- Driveway power wash: driveway sq ft × $0.25/sqft, $90 minimum.
- Window cleaning: window count × $8 (interior + exterior), $120 minimum.
- Roof soft wash: roof sq ft × $0.45/sqft, $450 minimum.
- Bundle discount: 10% off when 2+ services are selected.
- Recurring annual: additional 15% off when the homeowner toggles annual cadence with card on file.
Every measurement, rate, and discount is configurable per company in the settings panel. Operators in higher-cost metros (NYC, Bay Area, Boston) typically run higher rates; operators in low-cost metros (rural Midwest) typically run lower. The measurements stay accurate regardless.
Why this matters for unit economics
Traditional cleaning estimating burns 15-30 minutes per lead in measurement and pricing time — either on a site visit or over the phone. At 50 leads per month, that's 12-25 hours of operator time on quoting alone. At a $40/hour blended operator rate, that's $500-$1,000/month of pure quoting overhead.
Clean Launch's auto-measurement collapses that to zero quoting time per lead. The quote is already on the customer portal when the homeowner scans the QR — they pick services, see the bundle math, and pay the deposit. The operator's first conversation with the customer is to confirm scheduling, not to measure or price.
When the auto-measurement gets it wrong
The auto-measurement is calibrated for typical suburban single-family homes. Edge cases where crew arrival recalibrates the actual job:
- Multi-tier or split-level homes — story-height multiplier under-estimates wall sq ft. Crew adjusts on arrival.
- Circular or multi-section driveways — perspective scaling breaks. Driveway sq ft is approximate.
- Sunrooms, three-season rooms, or atypical glass features — window count miscounts. Crew adjusts.
- Detached garages with their own siding — wall sq ft only covers main structure. Crew prices garage separately if requested.
The Clean Launch customer portal makes clear that the bundle quote is preliminary and subject to final crew verification on arrival. Most jobs come in within ±10% of the auto-quote. Larger variances trigger an itemized price update on the portal before work begins.
The quote prices itself before the call.
Free account, free rendering, $1 per mailed cleaning quote. Money-back guarantee on your first $1,000 campaign — Dave refunds your campaign spend personally.
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