What's different about a CRM built for cleaning companies?

Four things generic CRMs miss. (1) The clean render of the homeowner's actual house is the sale — every lead card should display it. (2) Surface measurements (wall sq ft, driveway sq ft, window count, roof sq ft) drive the bundle quote and need to live on the lead, not in a separate estimator. (3) Recurring-annual subscription status is a stage, not a tag — it changes how the lead is worked. (4) Cleaning's 1-21 day cycle requires a same-week-scheduling pipeline that generic CRMs don't model.

Can I use Jobber or Housecall Pro for cleaning?

Jobber and Housecall Pro are excellent for the service-ops side once a job is booked — scheduling, dispatch, invoicing, route optimization. Neither handles acquisition: rendered postcards of homeowner houses cleaned, per-home customer portals with multi-service bundle picker, recurring-annual conversion at the quote. Clean Launch fits in front of either tool — Clean Launch acquires the lead and books the first job; Jobber or Housecall Pro can run the recurring service ops after that. Most operators end up using Clean Launch alone.

How does Clean Launch handle recurring annual subscribers?

At the quote stage, the customer portal offers a recurring-annual toggle at a 15% loyalty discount with card on file via Stripe. When the homeowner toggles it, the lead becomes a recurring subscriber and the CRM tracks next-due date, last-completion date, and lifetime job count. Same crew, same week of the year. Cancel anytime via the portal. This turns one $800 bundle into a $3,400+ LTV customer across 4-5 cleanings.

Does the CRM track scans and conversion?

Yes. Every mailed postcard creates a lead record with the scan timestamp logged when the homeowner scans the QR. The CRM tracks scan rate (target 8-15%), portal-visit rate, quote-view rate, deposit-paid rate, and book rate (target 2-4%) per campaign. You can see which neighborhoods, which postcard templates, and which mailing weeks performed best — and re-run the winners.

CRM for Cleaning Companies

A CRM for a residential exterior cleaning company has to do four jobs that generic home-services CRMs were never designed for:

Store and surface the clean render on every lead — the AI-generated image of the homeowner's actual house freshly soft-washed, with the driveway scrubbed, windows clear, and roof algae-free.
Carry surface measurements on every lead card: wall sq ft, driveway sq ft, window count, roof sq ft — the inputs that drive the bundle quote.
Track recurring-annual subscription status as a pipeline stage. A one-shot $800 job and a $3,400+ LTV recurring subscriber are not the same lead and shouldn't be worked the same way.
Model the 1-21 day cleaning sales cycle — one of the fastest in home services. The CRM has to support same-week booking and weather-driven rescheduling without breaking pipeline math.

The cleaning pipeline that Clean Launch ships with

Rendered → Mailed → Scanned → Portal-visited → Quoted → Deposit-paid → Booked → Scheduled → Completed → Recurring-active. The same lead moves through these stages automatically as events fire — no manual stage-bumping.

Clean render on every lead card

When a lead surfaces in your dashboard, you see the rendered image of their house cleaned — the same image they saw on the postcard and customer portal. The render is the sale; every other CRM treats it as an attachment.

Surface measurements attached

Wall sq ft (Solar API footprint × story height), driveway sq ft (Gemini vision on Street View), window count (Gemini detect × 2.0 multiplier for rear windows), roof sq ft (Solar API). These four numbers drive the bundle quote: house soft wash at ~$0.35/sqft ($250 min), driveway power wash at ~$0.25/sqft ($90 min), windows at ~$8/window ($120 min), roof soft wash at ~$0.45/sqft ($450 min). 10% bundle discount auto-applies at 2+ services; recurring-annual adds another 15%.

Recurring-annual status

Every lead card shows: one-shot vs recurring-annual, last completion date, next due date, lifetime job count, lifetime revenue, Stripe card-on-file status, cancellation window (48 hours), and recurring renewal rate. Filterable views: today's mail batch, this-week-scheduled, recurring-due-this-month, recurring-overdue.

Same-week scheduling

Cleaning's 1-21 day cycle means the lead workflow has to surface "today" and "this week" prominently. The CRM defaults to a calendar view that shows today's jobs, this-week-quoted leads, and recurring renewals due in the next 14 days. Weather is overlaid — when rain pushes a soft wash, the CRM rebooks automatically with one click.

Auto-population from rendered campaigns

Every postcard you mail creates a lead record automatically. You don't manually import a CSV. When the homeowner scans the QR, the lead enriches with scan timestamp, portal-visit count, services viewed, and quote tier selected.

What the CRM doesn't try to do

Clean Launch's CRM is opinionated about its lane. It handles acquisition through completion of the first job, plus recurring-annual renewal. For deep service-ops at multi-crew scale — multi-day route optimization, dispatch boards, fleet tracking, multi-tech payroll — operators sometimes pair Clean Launch with Jobber or Housecall Pro. Most single-crew and two-crew operators run Clean Launch alone.

The CRM that ships with the clean renders, the surface math, and the recurring-annual stack.

No setup fee, no monthly subscription. $1 per mailed cleaning quote.

Start free →