How much should I charge for soft washing a house?

The industry range for residential house soft wash is $0.20–$0.50 per square foot of wall area, with a $200–$300 minimum charge. Clean Launch's default is $0.35 per sq ft of measured wall area with a $250 minimum. A typical 2,500 sqft wall-area home prices at $750–$1,000 for a single-service soft wash. Pricing varies by region (higher in CA, NY, MA; lower in TX, OH, GA), siding material (brick takes more time than vinyl), and access difficulty. Two-story homes price at the same rate per sqft because the wall area accounts for the height.

What's the right price for driveway power washing?

Driveway power wash typically prices at $0.15–$0.35 per square foot of concrete or paver area, with a $75–$150 minimum charge. Clean Launch's default is $0.25 per sqft with a $90 minimum. A typical 600 sqft two-car driveway prices at $150. Add 20–30% for oil-stain removal that needs a separate degreaser pass, and 15–25% for paver-restoration with re-sanding. Concrete cleans roughly 3× faster than pavers, but most operators price the same per-sqft and let the bundle take care of the margin difference.

How much do residential window cleaners charge?

Per-window pricing is the most common structure: $6–$12 per window (interior + exterior, two-sides counted as one window), with a $100–$150 minimum service call. Clean Launch's default is $8/window with a $120 minimum. A typical 24-window home prices at $192. Add a screen-cleaning add-on at $2/window, sill detailing at $1/window, and storm-window removal at $5/window. Multi-story homes with windows above 12 feet add a 25–40% premium for ladder time and safety. Hard-water stain removal is a separate service at $20–$40 per affected window.

How much does roof algae removal cost?

Roof soft wash for algae removal (Gloeocapsa magma — the black streaking on asphalt shingles) prices at $0.30–$0.60 per sqft of roof area, with a $400–$500 minimum. Clean Launch's default is $0.45/sqft with a $450 minimum. A typical 2,000 sqft roof prices at $900. Roof pitch matters — 8/12+ pitches add a 15–25% premium for safety/access; 4/12 and under price at the base rate. Use sodium hypochlorite based chemical treatment (low pressure only — never high pressure on shingles). One treatment typically lasts 3–5 years before re-treatment is needed.

Should I offer a bundle discount?

Yes — and make it automatic. Clean Launch auto-applies a 10% bundle discount at 2+ services on the customer portal. This is the single most powerful tool for raising average ticket. A house soft wash alone is $850; a house + driveway is $920 after discount instead of $1,000 à la carte. The customer feels they got a deal, you sold a higher-ticket job, and the per-truck-roll margin improves because most of the setup time is shared across services. Without a bundle discount, most homeowners cherry-pick a single service and you leave $500+ on the table per visit.

Is recurring annual cleaning worth the 15% discount?

Yes — by a wide margin. The 15% recurring discount drops your year-1 take per customer but the LTV math is decisive: a customer who would have been one $1,000 cleaning becomes a $850/year × 5 years = $4,250 customer with effectively zero re-acquisition cost. Recurring also smooths cash flow (you know what May looks like in January) and lets you plan crew capacity instead of guessing. 35–50% of one-time buyers will opt in when recurring annual is the default on the customer portal. That single design choice is worth more than any single marketing channel.

Cleaning Pricing Guide for Companies (2026)

The single biggest reason cleaning companies stay small is underpricing. The second-biggest is inconsistent pricing — a $850 quote on Tuesday for the house that gets a $620 quote on Friday. Both problems disappear once you anchor on per-surface pricing and let bundle math do the work of raising tickets.

Per-service pricing reference

Four exterior services cover 95% of residential cleaning revenue. Each prices per measured surface with a minimum charge.

Service	Industry range	Clean Launch default	Minimum	Typical home total
House soft wash	$0.20–$0.50 / sqft wall	$0.35 / sqft wall	$250	$750–$1,000 (2,500 sqft wall)
Driveway power wash	$0.15–$0.35 / sqft	$0.25 / sqft	$90	$150 (600 sqft drive)
Window cleaning (in + out)	$6–$12 / window	$8 / window	$120	$192 (24 windows)
Roof soft wash (algae)	$0.30–$0.60 / sqft roof	$0.45 / sqft roof	$450	$900 (2,000 sqft roof)

Hold the minimum. A $250 soft wash minimum on a small ranch home isn't a discount opportunity — it's the floor that pays for truck roll, setup, chemicals, and 90 minutes of crew time. Walking away from a $180 quote requestor is profitable; chasing them is not.

Bundle math worked example

Consider a typical 2,500 sqft wall, 600 sqft driveway, 24-window, 2,000 sqft roof home. Here's how the math compares à la carte vs bundled vs bundled-with-recurring.

Service	À la carte	Bundle (10% off)	Bundle + recurring (25% off total)
House soft wash	$875	$788	$656
Driveway power wash	$150	$135	$113
Window cleaning	$192	$173	$144
Roof soft wash	$900	$810	$675
Total	$2,117	$1,906	$1,588 / yr

The bundle is +$1,116 vs the average single-service ticket. Recurring drops year-1 take by ~$320 but locks in a 5-year LTV of $7,940 per customer versus a one-time $2,117. The first-year discount is the cheapest CAC reduction you'll ever buy.

Recurring annual stack

Recurring discount stack

Bundle discount: 10% off when the homeowner picks 2+ services. Recurring discount: an additional 15% off the entire bundle when the homeowner opts into annual cadence with card on file. Combined stack: 23.5% off the à la carte total (10% then 15% applied multiplicatively, not additive 25%). Apply automatically at the portal — never as a "if you ask we'll discount" hidden offer.

The recurring discount is not a giveaway. It's a customer-acquisition-cost-amortization tool. Every customer you convert to recurring drops your effective CAC across years 2–5 to zero. Most cleaning companies that scale past $1M revenue carry 30–50% of revenue in recurring contracts.

Regional pricing variation

Per-surface rates vary by 30–60% across US regions. Use these multipliers against the Clean Launch defaults:

Northeast (NY, MA, CT, NJ): 1.15–1.30× default. Higher labor cost, denser routing.
California, Pacific NW: 1.20–1.40× default. Labor + chemical regulation + water restrictions.
Florida, Gulf Coast: 1.00× default. Heavy competition, year-round volume.
Southeast (GA, NC, SC, TN): 0.90–1.00× default. Pollen-season volume, moderate labor cost.
Texas: 0.85–0.95× default. Lower labor cost, competitive market, larger lot sizes.
Midwest (OH, IN, MI, IL): 0.85–0.95× default. Seasonal market, shorter operating window.

Minimum charges and walk-away math

Every service has a minimum because the variable cost of a single visit doesn't scale to zero. Chemicals are roughly $15–$35 per visit. Truck-roll fuel + insurance + depreciation amortizes to $25–$45 per stop. Crew time at $30–$45/hour means even a 60-minute job costs $45–$75 in labor. The realistic floor cost of a single service call is $90–$160 before profit.

If a homeowner asks for a $150 house wash, walk away. If they want a $150 driveway wash, that's the minimum — say yes. The minimum charges in the table above are calibrated so you make money on every single job; lowering them to win price-shoppers is a guarantee of cash-flow problems by year 2.

What competitors charge

Two reference points to anchor against:

Independent local operators: Usually price 10–25% below the Clean Launch defaults because they didn't model the truck-roll cost properly. Don't follow them down. The right answer to "the other guy quoted me $600" is "we'd love to do the job at our price; if you'd rather save $200 the other quote is a fair one."
Franchise operators (Mr. Handyman, Window Genie, Window Cleaning Plus): Usually price 5–15% above the Clean Launch defaults. They have brand recognition and reasonable systems; they don't have your unit cost advantages. You can match them with better visuals (renders) and better acquisition (mail).

Price every house the same way, every time.

Clean Launch measures the wall area, driveway, window count, and roof from satellite + Street View on every address — and applies your pricing automatically. No more $850-on-Tuesday, $620-on-Friday.

Create my free account →